How to Run a 30-day Blogathon and Survive! | Peter Sterlacci

September 6, 2013 – 11:33

July 14,2012By Peter Sterlacci

Build it and they will come!

As a personal branding consultant I often talk about the importance of building and nurturing a brand community. Your community is a critical component of the personal branding process. A strong network reinforces your unique promise of value and gives you a sounding board to ensure you stay on-brand.

In early May I was reflecting on my own community and how I could give back to a group that has given me so much. I decided to embark on a journey to sponsor a 30-day ‘blogathon’ on my blog. Each day would feature a different thought-leader sharing content related to personal branding.I was actually inspired to do this by Todd Nielsen who did the same thing on his “A Slice of Leadership” blog earlier this year.

And so my journey began with a few innocent tweets in May asking for participants. A few days of tweeting and I had 30 people on-board. The power of social media and the desire for people to share content was truly inspiring.

I had my peeps,I had a focus,I had a platform! The 30x30x30 Personal Branding Blogathon was born!

How much work can it really be?

Todd Nielsen signed on as a contributor and told me I was in for an incredible journey that will be A LOT of work!

Really? He made his leadership blogathon look easy. All I had to do was collect 30 posts and throw them up on my blog.Peter SterlacciYeah,right! And so the work began.

Some years back I learned a presentation technique credited to Aristotle’s ideas on giving speeches:

  • Tell them what you’re going to tell them
  • Tell them
  • Tell them what you just told them.

I decided to apply this technique to my blogathon,both as a way to present the content effectively and to keep it in the forefront of people’s minds.

1. Peaked interest by telling them what you’re going to tell them.

Before Day 1 of the Blogathon,I decided to publicize and create some interest in this project. Here’s how I did that:

  • Created a week by week preview leading up to launch with author names,headshots,bios,and the date of their post.
  • Included links to author’s sites to build interest in their thought leadership.
  • Regularly communicated the preview via social media with a note saying “Come back on June 8th for Tanvi’s post!”
  • Drove people back to my site via opt-in and RSS feed request.


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